Case Study -CRM Application

Course Content

Module 1: Introduction to CRM
Understanding CRM and its significance in modern business Historical overview and evolution of CRM Benefits and objectives of implementing CRM systems Case studies showcasing successful CRM implementations

Understanding CRM and its significance in modern business Historical overview and evolution of CRM Benefits and objectives of implementing CRM systems Case studies showcasing successful CRM implementations
00:00
Historical overview and evolution of CRM
00:00
Benefits and objectives of implementing CRM systems
00:00
Case studies showcasing successful CRM implementations
00:00

Module 2: CRM Strategy Development
Defining organizational goals and customer-centric objectives Segmentation, targeting, and positioning strategies Customer lifecycle management CRM metrics and KPIs for performance measurement

Module 3: CRM Tools and Technologies
Overview of CRM software solutions and platforms Evaluating and selecting the right CRM system for your organization Implementation strategies and best practices Integration with other business systems (ERP, marketing automation, etc.)

Module 4: Data Management in CRM
Importance of data quality and data governance Customer data acquisition and cleansing techniques Data analysis and reporting for actionable insights GDPR and other data protection regulations compliance in CRM

Module 5: Customer Engagement and Retention
Building customer relationships through personalized interactions Effective communication channels (email, social media, etc.) Loyalty programs and customer retention strategies Handling customer complaints and feedback

Module 6: CRM in Sales and Marketing
Aligning CRM with sales and marketing goals Lead generation and management Sales pipeline management and forecasting Marketing automation and campaign management

Module 7: CRM in Customer Service
Importance of CRM in delivering exceptional customer service Omnichannel support and service delivery Implementing self-service options and knowledge bases Measuring customer satisfaction and service quality

Module 8: CRM Analytics and Decision Making
Utilizing CRM data for predictive analytics Customer segmentation and targeting based on analytics Real-time reporting and dashboard visualization Leveraging AI and machine learning in CRM analytics

Module 9: CRM Implementation and Adoption
Change management strategies for successful CRM adoption Training and onboarding employees on CRM systems Overcoming common implementation challenges Continuous improvement and iteration in CRM processes

Module 10: Case Studies and Best Practices
Real-world case studies of successful CRM implementations Best practices from leading organizations Lessons learned and pitfalls to avoid Future trends and advancements in CRM

Module 11: Capstone Project
Applying CRM principles and strategies to a real-world scenario Developing a comprehensive CRM plan or strategy Presenting and peer reviewing capstone projects

Student Ratings & Reviews

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Course Content

Module 1: Introduction to CRM Understanding CRM and its significance in modern business Historical overview and evolution of CRM Benefits and objectives of implementing CRM systems Case studies showcasing successful CRM implementations

Understanding CRM and its significance in modern business Historical overview and evolution of CRM Benefits and objectives of implementing CRM systems Case studies showcasing successful CRM implementations

Historical overview and evolution of CRM

Benefits and objectives of implementing CRM systems

Case studies showcasing successful CRM implementations

Module 2: CRM Strategy Development Defining organizational goals and customer-centric objectives Segmentation, targeting, and positioning strategies Customer lifecycle management CRM metrics and KPIs for performance measurement

Defining organizational goals and customer-centric objectives

Segmentation, targeting, and positioning strategies

Customer lifecycle management

CRM metrics and KPIs for performance measurement

Module 3: CRM Tools and Technologies Overview of CRM software solutions and platforms Evaluating and selecting the right CRM system for your organization Implementation strategies and best practices Integration with other business systems (ERP, marketing automation, etc.)

Overview of CRM software solutions and platforms

Evaluating and selecting the right CRM system for your organization

Implementation strategies and best practices

Integration with other business systems (ERP, marketing automation, etc.)

Module 4: Data Management in CRM Importance of data quality and data governance Customer data acquisition and cleansing techniques Data analysis and reporting for actionable insights GDPR and other data protection regulations compliance in CRM

Importance of data quality and data governance

Customer data acquisition and cleansing techniques

Data analysis and reporting for actionable insights

GDPR and other data protection regulations compliance in CRM

Module 5: Customer Engagement and Retention Building customer relationships through personalized interactions Effective communication channels (email, social media, etc.) Loyalty programs and customer retention strategies Handling customer complaints and feedback

Effective communication channels (email, social media, etc.)

Loyalty programs and customer retention strategies

Loyalty programs and customer retention strategies

Handling customer complaints and feedback

Module 6: CRM in Sales and Marketing Aligning CRM with sales and marketing goals Lead generation and management Sales pipeline management and forecasting Marketing automation and campaign management

Aligning CRM with sales and marketing goals

Lead generation and management

Sales pipeline management and forecasting

Marketing automation and campaign management

Module 7: CRM in Customer Service Importance of CRM in delivering exceptional customer service Omnichannel support and service delivery Implementing self-service options and knowledge bases Measuring customer satisfaction and service quality

Importance of CRM in delivering exceptional customer service

Omnichannel support and service delivery

Implementing self-service options and knowledge bases

Measuring customer satisfaction and service quality

Module 8: CRM Analytics and Decision Making Utilizing CRM data for predictive analytics Customer segmentation and targeting based on analytics Real-time reporting and dashboard visualization Leveraging AI and machine learning in CRM analytics

Utilizing CRM data for predictive analytics

Customer segmentation and targeting based on analytics

Real-time reporting and dashboard visualization

Leveraging AI and machine learning in CRM analytics

Module 9: CRM Implementation and Adoption Change management strategies for successful CRM adoption Training and onboarding employees on CRM systems Overcoming common implementation challenges Continuous improvement and iteration in CRM processes

Change management strategies for successful CRM adoption

Training and onboarding employees on CRM systems

Overcoming common implementation challenges

Continuous improvement and iteration in CRM processes

Module 10: Case Studies and Best Practices Real-world case studies of successful CRM implementations Best practices from leading organizations Lessons learned and pitfalls to avoid Future trends and advancements in CRM

Real-world case studies of successful CRM implementations

Best practices from leading organizations

Lessons learned and pitfalls to avoid

Future trends and advancements in CRM

Module 11: Capstone Project Applying CRM principles and strategies to a real-world scenario Developing a comprehensive CRM plan or strategy Presenting and peer reviewing capstone projects

Applying CRM principles and strategies to a real-world scenario

Developing a comprehensive CRM plan or strategy

Presenting and peer reviewing capstone projects

Student Ratings & Reviews

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Module 1: Introduction to CRM
Understanding CRM and its significance in modern business Historical overview and evolution of CRM Benefits and objectives of implementing CRM systems Case studies showcasing successful CRM implementations

Module 2: CRM Strategy Development
Defining organizational goals and customer-centric objectives Segmentation, targeting, and positioning strategies Customer lifecycle management CRM metrics and KPIs for performance measurement

Module 3: CRM Tools and Technologies
Overview of CRM software solutions and platforms Evaluating and selecting the right CRM system for your organization Implementation strategies and best practices Integration with other business systems (ERP, marketing automation, etc.)

Module 4: Data Management in CRM
Importance of data quality and data governance Customer data acquisition and cleansing techniques Data analysis and reporting for actionable insights GDPR and other data protection regulations compliance in CRM

Module 5: Customer Engagement and Retention
Building customer relationships through personalized interactions Effective communication channels (email, social media, etc.) Loyalty programs and customer retention strategies Handling customer complaints and feedback

Module 6: CRM in Sales and Marketing
Aligning CRM with sales and marketing goals Lead generation and management Sales pipeline management and forecasting Marketing automation and campaign management

Module 7: CRM in Customer Service
Importance of CRM in delivering exceptional customer service Omnichannel support and service delivery Implementing self-service options and knowledge bases Measuring customer satisfaction and service quality

Module 8: CRM Analytics and Decision Making
Utilizing CRM data for predictive analytics Customer segmentation and targeting based on analytics Real-time reporting and dashboard visualization Leveraging AI and machine learning in CRM analytics

Module 9: CRM Implementation and Adoption
Change management strategies for successful CRM adoption Training and onboarding employees on CRM systems Overcoming common implementation challenges Continuous improvement and iteration in CRM processes

Module 10: Case Studies and Best Practices
Real-world case studies of successful CRM implementations Best practices from leading organizations Lessons learned and pitfalls to avoid Future trends and advancements in CRM

Module 11: Capstone Project
Applying CRM principles and strategies to a real-world scenario Developing a comprehensive CRM plan or strategy Presenting and peer reviewing capstone projects